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 发表: 2005-04-03 02:34:01 人气:2528  
R:三级英语阅读理解练习题
Reading Comprehension练习题
Passage 1:
America is a society in which children have watched approximately (大约) 18,000 television commercials by the time that they have reached their middle teens. My friend Jolie learned this fact a few weeks ago and decided to do something about it. She thinks that the number of commercials that children see can influence the way in which they view the world. That is, Jolie believes that children who watch so many ads will grow up to believe that the most important thing in life is to buy, buy, buy! This, says Jolie, is wrong.（１）A little child cannot understand advertisements for what they are and so believes totally in what he or she hears.
I have been thinking about what Jolie has told me. I suppose that she is right. I know that it is easy to manipulate the minds of children because they don’t see things logically, as adults do.（２）And I am upset myself at how the advertisers can control a child’s outlook on the world. （３）I think I should join Jolie in her efforts to change advertising tactics (策略) when it comes to advertisements for children. I really have a responsibility to make sure that future generations are given every chance to develop their minds without the interference of mass media.
Of course, there is another side to the issue. After all, parents ought to take responsibility for what their children watch and how much television they see. I know that many parents just want their children to be quiet, and so they let them watch as much television as they want. But, in the long run, the methods of advertisers have enormous power because we are a society of consumers. I only hope that some day there can be a solution to this problem. Children need our guidance, not the guidance of advertisers.
划线翻译：
１）、儿童不知道广告为何物，因此便完全听信广告的宣传．
２）、广告商是如何控制孩子们的世界观的，对此我自己也深感焦虑．
３）、涉及到广告针对儿童产生时，我觉得自己应该和Jolie一起努力去改变广告策略．
美国社会里,孩子们到十来岁时大约看18，000个电视广告节目．我的朋友乔利几周以前得知这个事实后决定对之采取措施。她认为孩子看见的广告的数量能影响他们观看世界的方式。那是， 乔利相信那么多广告将孩子随着增长相信在生命里的最重要的事情是买，买，买！乔利说，这是错误的。儿童不知道广告为何物，因此便完全听信广告的宣传．
我一直考虑乔利的话。我认为她是正确的。我知道控制孩子们的心是很容易的，因为他们没有像大人们一样能合乎逻辑地看事情。广告商是如何控制孩子们的世界观的，对此我自己也深感不安．涉及到广告针对儿童产生时，我觉得自己应该和Jolie一起努力去改变广告策略．我真的有一项责任，保证后代被给予发展他们的思想的每个机会，而不受大众宣传媒介的干扰。
当然，对此问题也有另外的一面。 终究，父母应该对他们孩子看什么样的电视节目以及看多少电视节目负责。我知道很多父母只想要他们的孩子安静，因此他们充许孩子们想看多少就看多少电视。但是，归根结底，在一个消费者的社会，广告商们的做法有具大的作用。我只希望有一天可能有一个解决这个问题的方法。孩子需要指导，而非登广告者的指导。
1. According to the passage, what is the main purpose for television commercials?
A. Entertain children
B. Entertain all its viewers including children
C. Persuade children to buy advertised goods.
D. Persuade all its viewers to buy advertised goods.
答案： D
解析： 本题问的是做商业广告的主要目的。这个问题在文章中没有明确给出，但是通读全文，我们知道文章谈广告对孩子有负作用是因为孩子们不能正确看待广告。社会是一个消费者的社会，所以做广告的目的是尽可能地让大家都来买产品，而不是A、B、C所涉及的单方面的娱乐和让孩子们买产品。
2. Jolie believes that _____.
A. television advertising are only for children
B. television advertising has a bad influence on children
C. there are enough ads on TV
D. television advertising should be prohibited
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